how to add text into div in wordpress theme front-page.php file

I would like to write text into a div in php. this is in a wordpress theme that is not so easy to customize and I am new to php.

Ultimately, I would like to include text in .products

{
echo '<div class="container">';
    echo '<div class="row">';
        echo '<div class=".col-xs-12 .col-sm-6 .col-lg-8">';
            echo '<h2 class="products">'.We.'</h2>';
        echo '</div>';
    echo '</div>';
echo '</div>';
}

have tried this but i get a parse error.

Parse error: syntax error, unexpected 'blah' (T_STRING), expecting ',' or ';' in /var/www/fdwildfoods.com/public_html/wp-content/themes/shop-isle-child/front-page.php on line 125

attempted code

{
echo '<div class="container">';
    echo '<div class="row">';
        echo '<div class=".col-xs-12 .col-sm-6 .col-lg-8">';
            echo '<h2 class="products">'.We blah blah blah.'</h2>';
        echo '</div>';
    echo '</div>';
echo '</div>';
}

any suggestions? thanks!

instead echo ''.We blah blah blah.''; use echo ''. 'We blah blah blah' .''; it is syntax error you did not wrap string in quotes echo ''.We.''; should be echo ''. 'We' .'';