We are plaing to use Google Analytics for tracking in our phonegap based hybrid app. We are using Single Page Architecture based on backbone. It is an existing app and we are plaing to add tracking code now.
I know that there are couple of ways to implement it - 1) use the phone gap plugin (https://github.com/danwilson/google-analytics-plugin) 2) use the web version of GTM and add the tracking code to all the pages of the app.
Can someone help me understand the pros and cons of each and which one is the recommended way?